Mastering Account Based Marketing: A Strategic Guide to Winning High-Value Clients

business marketing sales Feb 24, 2024

Account Based Marketing (ABM) is a highly focused business strategy in which a marketing team treats an individual prospect or customer like its very own market. It's a strategy that directs marketing resources to engaging a specific set of target accounts. ABM doesn't just call for alignment between sales and marketing teams—it requires collaboration between the two to identify key prospects and then tailor customized programs and messages to the buying needs and stages of those prospects.

Here's how you might approach acquiring new clients using the ABM strategy, through a lens similar to Hormozi's:

1. Identify and Target Ideal Accounts

  • Select High-Value Targets: Start by identifying high-value accounts that are a perfect fit for your products or services. Use data and insights to find companies that match your ideal customer profile. It's about quality, not quantity.

2. Research and Map Accounts

  • Deep Dive into Each Account: Understand the business challenges, needs, and...
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