Mastering Account Based Marketing: A Strategic Guide to Winning High-Value Clients

business marketing sales Feb 24, 2024

Account Based Marketing (ABM) is a highly focused business strategy in which a marketing team treats an individual prospect or customer like its very own market. It's a strategy that directs marketing resources to engaging a specific set of target accounts. ABM doesn't just call for alignment between sales and marketing teams—it requires collaboration between the two to identify key prospects and then tailor customized programs and messages to the buying needs and stages of those prospects.

Here's how you might approach acquiring new clients using the ABM strategy, through a lens similar to Hormozi's:

1. Identify and Target Ideal Accounts

  • Select High-Value Targets: Start by identifying high-value accounts that are a perfect fit for your products or services. Use data and insights to find companies that match your ideal customer profile. It's about quality, not quantity.

2. Research and Map Accounts

  • Deep Dive into Each Account: Understand the business challenges, needs, and...
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Different ways to sell a business

business Aug 18, 2023

Selling a business can be a complex process that requires careful planning and execution. There are several different ways to sell a business, each with its own advantages and considerations. Here are some common methods:

  1. Asset Sale: In an asset sale, the buyer purchases the assets and liabilities of the business rather than the ownership of the company itself. This can be a preferred option if you want to retain ownership of the legal entity, or if you're selling only specific assets and not the entire business.

  2. Stock or Share Sale: In a stock or share sale, the buyer purchases the ownership shares or stocks of the business. This approach transfers the legal entity and all its assets and liabilities to the new owner. It can be advantageous in terms of simplicity, as the business continues to operate without major changes.

  3. Mergers: A merger involves two companies combining their operations to form a new entity. This can be a strategic move to achieve growth, synergies, or...

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